An accomplished real estate trainer and sales consultant with extensive international experience in real estate, sales management, business development and sales performance optimization across the UK, Russia, Central Asia, and the UAE. Specializing in real estate sales, training, business development strategies and team performance enhancement, he combines international market knowledge with practical industry expertise to help real estate professionals and organizations achieve sustainable growth
With an extensive network of developers, brokers and High Net Worth Individuals (HNWIs) / investors across the UAE, Europe, and South Asia, he brings valuable market insights and strategic perspectives to real estate training and consultancy. His expertise encompasses sales strategy development, lead generation, pipeline management, negotiation, deal closing, client relationship management, market analysis, and business growth planning
As a real estate trainer, he focuses on equipping property consultants, sales professionals, and team leaders with the practical skills and strategies needed to excel in competitive property markets. His training emphasizes effective prospecting, client engagement, relationship building, sales conversion, negotiation techniques, and the development of high-performing sales teams. He also supports real estate businesses in refining sales processes, improving operational efficiency, and implementing performance-driven strategies that deliver measurable results
As a consultant, he works with real estate organizations to identify growth opportunities, strengthen market positioning, optimize sales operations, and build sustainable business development frameworks. His leadership approach prioritizes collaboration, accountability, employee empowerment, and continuous professional development, fostering workplace cultures where individuals are motivated to perform at their best
Recognized for his strategic thinking, client-centric approach, strong communication skills, and proven negotiation capabilities, he is committed to transforming sales potential into business performance. His mission is to empower real estate professionals and organizations with the knowledge, confidence, and practical tools required to increase productivity, strengthen client relationships, close more deals, and achieve long-term success in the evolving real estate industry
Greenwich University, UK
Dubai Real Estate Regulatory Authority
PPA, HJA, GIA practitioner
UAE, UK, Europe, Russia & GCC
A multidisciplinary team of real estate professionals, operations specialists, and certified trainers, united by a shared commitment to developing high-performing sales professionals and building successful, sustainable careers
Real Estate Trainer & Off-Plan Specialist
Zikra is a results-driven real estate trainer and sales leader with extensive hands-on experience in Dubai's real estate market, specializing in off-plan sales, sales team development, client relationship management, negotiation, and deal closing
She combines practical industry knowledge with strong coaching and leadership capabilities. She has trained and supported sales professionals through product and developer knowledge, sales techniques, lead qualification, client communication, negotiation, objection handling, and closing strategies
Real Estate Trainer | Sales Performance & Business Excellence Specialist
Safa Zahdeh is a real estate training and business excellence professional with over 10 years of experience in performance optimization, professional development, and organizational excellence across the GCC and the wider Middle East
With a multidisciplinary background spanning real estate, government, and business excellence, she brings a practical, results-driven approach to developing talent, enhancing sales capabilities, and elevating business performance
Real Estate Trainer & Off-Plan Specialist
Bouchra is a seasoned real estate professional and trainer with over 10 years of industry experience across the Middle East. Throughout her career, she has developed extensive expertise in real estate sales, team leadership, performance management, and professional development
She has successfully trained and mentored more than 200 sales professionals, helping them strengthen their sales skills, improve performance, and navigate the dynamic real estate market with greater confidence
Head of Marketing | UAE Real Estate Marketing & Personal Branding Specialist
A strategic and results-driven marketing professional with extensive experience in the UAE real estate industry, specializing in property marketing, brand positioning, digital strategy, lead generation, and sales performance optimization
With a strong understanding of Dubai's competitive property market, she combines market insights, creative storytelling, and data-driven strategies to strengthen brand visibility, attract qualified buyers and investors, and drive property sales and leasing performance
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