Dubai Shopping Festival (DSF) will return from December 4, 2026, to January 17, 2027, with 45 days of shopping promotions, entertainment, raffles and events across the city.
The 32nd edition of the annual festival will feature the return of DSF Nights, DSF x Hatta Wadi Hub, DSF Auto Season and etisalat MOTB, alongside a new beachfront attraction at Sunset Beach.
Organised by Dubai Festivals and Retail Establishment (DFRE), part of the Dubai Department of Economy and Tourism, the festival will run through the December holiday period, New Year’s Eve and into January.
The full programme, including headline entertainment, retail offers, prizes and additional events, is expected to be announced in the coming month.
The festival will begin on Friday, December 4, 2026, and conclude on Sunday, January 17, 2027.
Dubai Shopping Festival 2026–27
Returning experiences confirmed for the 45-day event include:
- Etisalat DSF Nights: The festival’s live entertainment programme.
- DSF x Hatta Wadi Hub: Activities extending the festival into Hatta.
- DSF Auto Season: Automotive-themed experiences and events.
- Etisalat MOTB: A returning festival experience scheduled to feature in January.
- Shopping promotions and raffles: Citywide retail offers, mall activities and prize opportunities.
The programme will unfold across several stages, with opening celebrations and December events followed by New Year’s Eve activities and a separate January programme.
Further details, including individual event dates and retail promotions, have yet to be announced.
One of the new additions to the 2026–27 festival will be the first DSF edition of etisalat Beach Canteen at Sunset Beach.
The beachfront destination will combine food and beverage offerings with live entertainment, interactive workshops and other experiences.
Organisers said the attraction would bring dining, creativity and entertainment together as part of the festival’s expanded winter programme.
January will also feature etisalat MOTB and the continuation of DSF Auto Season, with activities extending into the closing stages of the festival.
Dubai Shopping Festival sales, shopping offers and raffles
Shopping will remain central to DSF, with international and homegrown brands participating in promotions across the city.
The programme will include mall experiences, limited-time retail offers, raffles and other shopping activities.
However, organisers have not yet announced specific discount percentages, participating retailers’ individual offers or prize packages for the upcoming edition.
Those details are expected to be included in further announcements ahead of the festival.
Dubai Shopping Festival organisers reveal plans
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “Dubai Shopping Festival has grown alongside Dubai for more than three decades, and for many people it has become part of what winter in the city means. The memories people associate with DSF are incredibly varied, from shopping and raffle wins to concerts, and spectacles that have captured attention around the world.
“This year marks an important new chapter as we want to build on everything people already associate with DSF while continuing to create the unexpected moments that keep the festival fresh, relevant and worth returning to. There is much more to reveal, and we look forward to sharing what is ahead for the 32nd edition.”
Dubai Shopping Festival was launched in 1996 and has developed from a retail-focused event into a citywide programme of shopping, entertainment, hospitality and outdoor experiences.
According to organisers, the previous edition attracted millions of visitors, staged more than 100 events and generated billions in retail spending. Shoppers also won more than AED11m ($3m) in prizes.
Among the previous edition’s headline attractions was the Red Bull Tetris World Final at Dubai Frame, featuring 4,000 synchronised drones creating a playable sky-based Tetris game.
Other returning festival experiences included live music at Festival Bay, activities at Hatta Wadi Hub and automotive events.
Dubai Festivals and Retail Establishment said the complete programme will be revealed in the coming month. Further announcements will cover headline entertainment, retail offers, prizes, new attractions, partnerships and citywide events.
